January 25, 2012
BLOG CHAT_14 DACIO LAMOUNIER
We'd like to introduce you to a good friend of ours, Dacio Lamounier. Dacio is a Creative Consultant and founder of Casa Lamounier. He studied Interior Design and in Brazil and ventured to London when he was 24 to explore the diversity and intensity of this city. Since moving to London he has worked in Harrod’s and for the international team at The Body Shop, creating inspiring and innovative Visual Merchandising displays. From there, Dacio went on to become Head of Creative Design for Notcutts, a national chain of garden centres.
In 2011 he founded Casa Lamounier to help realise his dream of running his own consultancy and helping brands to develop their creative ideas. Check out Casa Lamounier's newly launched website here.
1. WHY ARE YOU WHAT YOU ARE?
As a Creative Consultant my passion for design started in Brazil where I had my own Interior Design business, moving to London lead me into Visual Merchandising and Marketing, working for companies such as Harrod’s and The Body Shop. Setting up Casa Lamounier was definitely the next natural move in my career, helping brands to develop and flourish by finding their niche using trend intelligence and bespoke services.
There are great trend websites out there; there has never been such great information on hand. Our main differential is that we collate the most influential and relevant trends to our customers and translate them into practical actions to help them get ahead of their competitors.
2. IF YOU WEREN'T A CREATIVE CONSULTANT WHAT WOULD YOU BE?
I love what I do! Helping brands to find solutions, improving their appearance, seeing their progress is very gratifying but if I wasn’t doing that I would definitely be working in the fashion industry as a photographer or designer.
3. HOW DO YOU OVERCOME A DESIGNER'S BLOCK?
I leave the office and go for a good walk in places I haven’t been before.
Sometimes we take it for granted, but living in London is a great privilege. You can find inspiration almost everywhere.
4. WHAT ARE YOU WORKING ON AT THE MOMENT?
I’m working on a new trend safari expedition in Brazil – watch this space!
5. EARLY BIRD OR NIGHT OWL?
Night Owl definitely! Mornings are for cockerels!
6. WHAT DO YOU TREAT YOURSELF TO FOR ELEVENSES?
Macaroons and a macchiato
7. MY FAVE COLOUR IS...?
8. MY FAVE SMELL IS....?
Because I’ve worked with fragrance development, I love perfume and find the entire process fascinating. My favourite scent is Carnal Flower by Dominique Ropion – it’s Intoxicating.
9. IF YOUR HOUSE WAS ON FIRE, WHAT 3 THINGS WOULD YOU SAVE?
My cat Sargent, my Mac (with all my photos and music that mean so much to me) and my vintage camera collection
10. WHAT IS YOUR FAVE BLOG?
I have a few:
for fashion I follow bryanboy.com and bainser.com
for business tips: Seth’s blog - sethgodin.typepad.com
and of course Our Workshop blog for amazing design tips and new talents.