March 17, 2011

BLOG CHAT 05_TAMSIN ALLEN



We are really happy to introduce you to a good friend of ours, Tamsin Allen. Tamsin is an Art Director based in London. She has specialised for fifteen years within the fashion and beauty industries as an art director and designer. Amongst others, she has worked with Rimmel London, John Lewis, Free Lance Paris, Thomas Pink, The Body Shop and Jigsaw gaining a wealth of experience managing projects, from concepts through to final deliveries; her experience varies across all platforms - print, tv and digital. Check out Tamsin's work at tamsinallencreative.com

1. WHY ARE YOU WHAT YOU ARE?
I had always loved art and wanted to be a graphic designer since the age of 15 (without even fully knowing what it was!). Nothing else was really an option and I went on to study graphic design. I met my (now) husband at the end of my second year at Uni - he's a fashion photographer and totally opened my eyes to the world of fashion and photography and we started working together (the rest, as they say, is history). I love art direction and how it can span many aspects of design, photography, illustration etc and you're the one who ties it all together. I believe there is art direction in all aspects of the arts.

2. IF YOU WEREN'T AN ART DIRECTOR WHAT WOULD YOU BE?
Probably something more humane like psychology or life-coaching. Or running a B&B in Italy.

3. HOW DO YOU OVERCOME A DESIGNER'S BLOCK?
Stress normally causes my 'writers block', but soya chai lattes are my latest obsession - they chill me out (even more than normal). 

4. WHAT ARE YOU WORKING ON AT THE MOMENT?
Some Rimmel TV ads at JWT featuring Zooey Deschanel and, in my spare time, I run my husband's blog for his photography courses business. www.focushubcourses.com. There's never a dull moment!

5. EARLY BIRD OR NIGHT OWL?
Both, strangely enough. I can work all night and still get up early to go to work the next day. This, however, seems to be a rapidly decreasing talent as I get older.

6. WHAT DO YOU TREAT YOURSELF TO FOR ELEVENSES?
Soya chai latte and maybe a cupcake or muffin.

7. MY FAVE COLOUR IS...?
Black. It's intense, powerful and goes with everything!

8. MY FAVE SMELL IS....?
Diptyque Figuier candle. And my address for all donations is...

9. IF YOUR HOUSE WAS ON FIRE, WHAT 3 THINGS WOULD YOU SAVE?
Daughter, husband, cat.

10. WHAT IS YOUR FAVE BLOG?
I love blogs! I look at blogs for different reasons - interiors blogs because we are also renovating our house in South London and fashion ones for research for my husband's blog. My friend, Pui, introduced me to Bloglovin' - 99 blogs later I just can't pick a favourite. I would feel unfaithful. :)

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